Established in 2016, with almost 40 restaurants open today throughout Spain and more than 100,000 customers, Sibuya Urban Sushi Bar has become one of the leading national chains, delighting the most discerning palates with the best flavors in the booming market niche of Japanese cuisine.

Sibuya had already achieved their goal of giving diners a uniquely relaxing and enjoyable experience that stands out from the pack at all its Japanese dining establishments. The time had come to take that to the digital world, curating and improving customer experience in every way, especially focusing on making it easy to reserve and order online for pick-up or home delivery. 

While designing and developing the new website, we focused on really reflecting Sibuya’s nonconforming, rock-and-roll attitude. This meant making the website the backbone of the exclusive customer experience while also letting diners browse the varied, innovative sushi menu, make reservations at any of their restaurants and order food to pick up or be delivered through a dynamic, attractive, intuitive platform. 

In addition to achieving Sibuya’s main goal, this project also pushed the chain towards new horizons. We created a digital space that boosts their positioning and provides a carefully crafted user experience that improves conversion, with a scalable approach, looking towards internationalization in the future. All of this while promoting the brand’s soul and the aspirational aspects of the brand identity that make Sibuya one of a kind.