Sociedad Deportiva Huesca is a soccer team currently playing in Spain’s Second Division with over 60 years of history.

Thanks to a strategic deal between Pro-Clubs and Fútbol Emotion aiming to centralize management of online and physical shops, we created the new eCommerce website for Sociedad Deportiva Huesca. The challenge was to improve usability and product presentation to create a personalized shopping experience that meets users needs.

The new eCommerce website for Sociedad Deportiva Huesca features design and development that refreshes the club’s digital presence, including attractive product presentation, better usability and easy, intuitive browsing.

With the new personalization tool that we developed and included in the product files, users can not only choose the player’s jersey they want but also the name and number to put on the back, giving soccer fans a great shopping experience. Plus, we also improved checkout to integrate the user registration process on the eCommerce website with the Fútbol Emotion system. 

The new SD Huesca eCommerce website is a qualitative leap forward in shopping experience for SD Huesca fans. With personalization as its core attribute, we’ve created a scalable environment that adapts to the club’s growth and takes their history into the digital ecosystem.