
Case Studies
RCD Mallorca
A first-rate eCommerce website, personalized and scalable
1st
Division in Spain
+ 100
years old
The case
Real Club Deportivo Mallorca, the soccer team based in the city of Palma and established over 100 years ago, is currently playing in the Spanish First Division.

The challenge
Unifying online and offline shopping processes
Creating the new eCommerce website for RCD Mallorca is part of a strategic agreement between Pro-Clubs and Fútbol Emotion to standardize how orders are processed in shops and online. The challenge was to create an attractive product presentation with a unique shopping experience, on a site that is easy and intuitive for users.
The solution
Revolutionizing a scalable eCommerce website for the club’s growing international presence
RCD Mallorca needed an eCommerce website worthy of their history and internationalization, tied to the transfer market. We designed and developed a scalable eCommerce website ready for sales anywhere in the world. Plus, it gives RCD Mallorca fans personalized browsing options and includes an improved checkout process that allows users to sign in on the club’s site using the Fútbol Emotion system.


Value added
A shopping experience worthy of a first-tier club
The new RCD Mallorca eCommerce website improves usability and creates a unique shopping experience for club fans. A personalized, scalable eCommerce website designed to tackle future challenges with a strong impact on internationalizing the club’s online sales.
Héctor MainarDigital Director, Fútbol Emotion