Libelium

Libelium, a company in the middle of an international expansion process, has been a benchmark in the national and international IoT (Internet of Things) market since it was established in 2006. This technology company stands out for their ability to provide innovative solutions, helping companies and cities make the most of the potential of IoT and AI. 

A digital transformation to reflect the company’s leadership

With a world-renowned history, Libelium underwent a shift from manufacturing sensor hardware to providing comprehensive solutions. They decided to take advantage of this new stage as an opportunity to evolve as a company, both inside and out. The challenge was a visual and digital revolution to consolidate their international positioning as a national and international benchmark in IoT. 

Innovation and usability: The new Libelium website

After the analysis, UX, design and development process, we laid out a full digital solution that would update the whole user experience. Innovation and usability were two key elements of the new web design for Libelium, since the new site needed to reflect their brand leadership as a pioneer in the IoT sector.

When developing the new site, we also worked on spaces adapted to the brand’s various needs, including Libelium Cloud, a platform that allows you to manage an IoT project from start to finish, and Libelium World, a news and knowledge channel. 

A new visual identity true to their brand positioning

We helped Libelium stretch their wings with a new image for the brand universe, an evolution of their identity that we created with a new design based on a dragonfly and the company’s DNA. The company had different images for each product line, which were all unified to create a coherent, uniform image that reflects their new identity.

This new image, which is highly dynamic and adaptable, makes the brand more recognizable, digital and prepared for any future challenges, in line with Libelium’s new era. 

A digital revolution worthy of Libelium, an international benchmark in IoT

After seeing the need to update their digital presence to reflect their leadership in the market, we worked on a visual and digital revolution that expresses Libelium’s position as an IoT benchmark. Through the new website and visual identity, we have consolidated a digital project that is faithful to the brand’s new positioning and continues to boost Libelium’s expansion and growth.