Goodyear Power was created from a partnership with Miralbueno, the exclusive licensees of top brands with over 30 years of experience, including Goodyear. The goal was to meet the needs of different markets based on quality, technology and design, becoming an exclusive Miralbueno license to design, manufacture and distribute all sorts of products for gardening, DIY, automotive, mobility and household needs. 

Miralbueno’s goal was to boost their B2C business with a direct impact on the end customer to grow turnover. To do so, they needed an eCommerce website that was designed and conceived to suit the behavior of the end customer and highlight the value of the product under the Goodyear brand.  

For the best experience a user can have when buying from Goodyear Power, we focused on creating unique product files with as much information as possible for the new online shop. This way, the new Miralbueno eCommerce website is based on a strategy that puts customers and the product at the center, with a unique shopping experience backed by the quality of the product.

The new online shop not only bolstered the positioning of Goodyear Power compared to the potential competition and improved the experience for end users, we also gave them the image the brand deserved to keep growing online. This way, the new Goodyear Power eCommerce website is a solid foundation to grow brand prestige in the various brand areas and impact the end customer with the guarantee and quality of an international brand.