Fútbol Emotion

Fútbol Emotion is the leading company in Spain in online sales of soccer items and is in the top three in all of Europe. Selling online since 2001, the Aragon-based company has become a benchmark in selling sports kits and has 23 physical shops in Spain and Portugal.

Launching the new Pro-Clubs line of business for Fútbol Emotion

Fútbol Emotion needed a digital partner to tackle the new challenges they are facing as a result of their strong growth in recent years. Faced with the challenge of the new Pro-Clubs project, which consisted in launching a new business line based on integrating online and offline shop management for the soccer clubs in the Spanish First and Second Divisions, we became the partner of choice for Fútbol Emotion to create the clubs’ eCommerce websites. A first challenge together that was the beginning of this partnership.

An eCommerce website integrated with the physical shops that revolutionizes the shopping experience 

As official service providers of Fútbol Emotion to create eCommerce websites for the soccer clubs in the Spanish First and Second Divisions, the design and development of the online shops focused on improving usability with easy, intuitive browsing that gives fans of each club a unique shopping experience. To ensure a complete shopping process, we developed a product personalization tool so fans can get club jerseys with the name and number of their favorite player or their own name and number. Plus, we improved checkout, integrating the user registration process for the club eCommerce website with the Fútbol Emotion system.

The eCommerce websites for SD Huesca, RCD Mallorca and Nàstic are just some of the online shops developed under the Pro-Clubs project that have crafted a personalized shopping experience that adapts to users’ needs. 

A strategic partnership with all the challenges of Fútbol Emotion 

From the first contact with Fútbol Emotion, we understood their needs and started with a consultancy process to design the perfect solution to the challenge they brought us. The partnership to launch the Pro-Clubs project consolidated this relationship based on trust, and we became Fútbol Emotion’s digital partner for their future challenges. 

Generating personalized sales options to digitalize and scale up the sales process 

Fútbol Emotion and Numéricco continue advancing together with new challenges like Team Sports, a project based on a customized generator of sales pitches that streamlines and improves the process of presenting proposals for clubs working with Fútbol Emotion.

This project, which will launch soon, is based on a digital platform that allows a sales team to easily create and modify their commercial proposals without changing the design, which elevates the Fútbol Emotion branding while making it easier to generate sales pitches using several variables that can be changed depending on the club.