Case Studies
Aramón
Revolutionizing the experience for snow-lovers
The case
Aramón has the largest skiable area in Spain, with 294 kilometers across four resorts in the Pyrenees of Aragón and the Iberian System of Teruel. Established in 2002, Aramón is at the peak of the sector as the leading Spanish snow tourism corporation with a 25% market share.
The challenge
Designing custom digital solutions to conquer each Aramón target
Aramón needed a transversal creative team of specialists in the digital sector to support them in any type of challenge so they could meet the needs of the ski resort’s various target audiences and contribute value added to them all. And, since our first project together in 2017, we haven’t stopped!
The solution
A digital space to make your first time in the snow unforgettable
Aramón and Ibercaja wanted to introduce first-timers to the basics of skiing and snowboarding, so they would feel as confident and safe as possible their first time at Aramón ski resorts. To do this, we designed and developed an experience-based, dynamic, educational, intuitive website for all the video-tutorials they had recorded before covering all kinds of issues like choosing the right boots and riding a chairlift.
Club Aramón, the digital platform where skiers are more in contact with the snow than ever
Aramón wanted to boost user loyalty by offering a platform with high value added for skiers where they can share new experiences and challenges. To achieve this goal, we did meticulous research to offer the best user experience and revolutionize how snow-lovers enjoy skiing and snowboarding.
All of this plus a new look and feel for the platform, with an intuitive, easy way to get the statistics for each day, 3D tracks, competitions among club members, lift tickets, discounts and much more.
Las Mugas: A premium experience at the Formigal-Panticosa ski resort
In this case, our mission was to carry out the digital project for “Las Mugas”, an exclusive space at the Formigal-Panticosa ski resort at an altitude of 1,800 meters, where visitors can enjoy adventure, cuisine, tradition and the privileges of the idyllic setting in Aramón style.
We tackled this challenge with an experience-based marketing process that conveys the exclusivity of an unimaginably luxurious experience available to just a few. To do this, we worked meticulously on both the design for the digital space and the tone and style for communication to evoke the super select nature of the service, which we then reflected in the website content.
Added value
Relationship based on trust to achieve goal after goal
We have been supporting Aramón for five years now with all sorts of digital solutions each season, contributing quality, innovation, flexibility and dedication. In short, becoming their main digital partner and tackling each of their projects with the same motivation as the first.
Josete FrancoDeputy Director of Marketing, Grupo Aramón