Miralbueno

Miralbueno has over 30 years of experience in the global market of machinery for agriculture, gardening, industrial use, automotive sector, home improvement, household use and mobility, since it was founded in 1993. Today the company is present in 50 countries on all continents, doing business around the world and as the exclusive licensees of important brands like Ducati and Goodyear Power.

Elevating the brand to reflect its true potential

Miralbueno has positioned itself as a global leader in its sector after more than three decades of hard work and an ongoing internationalization and growth process. However, they felt the brand identity and digital presence in no way reflected their potential as a company. 

We completely revolutionized Miralbueno

We restyled and rebranded the main brand to ensure continuity with the current image while also conveying the update and evolution that would prepare them visually for the future, plus a new verbal identity in line with the brand personality they wanted to project.

This is how we crafted a coherent brand universe in line with their position, which we transferred to the digital world by designing and developing a new corporate website that makes the company memorable, showcasing their international potential, their lines of business and the brands they work with, and positioning Miralbueno as experts in the sector.

Business positioning worthy of the company

From the very beginning, co-creation with the Miralbueno team made it easy to achieve our shared goal: for their digital presence to reflect their position in the market. We’ve helped Miralbueno convey professionalism and support to their distributors, quality and competitive pricing to their customers, and know-how in developing products and positioning brands internationally to other large brands.

Supporting Miralbueno in their new challenges

After revolutionizing the Miralbueno brand universe, we got the chance to tackle another challenge together: Promoting their exclusive license with Goodyear Power by designing and developing their own eCommerce website. Want to know more? We’ll tell you all about it soon!